Lessons from people who did it already.
Writing from our Non-Executive Directors on growth, leadership, commercial discipline and selling an agency well.
Operations & Scaling · Richard Gregory · 23 October 2026
Utilisation vs. Recovery: The 2×2 Matrix Every Agency Leader Needs to Track
High utilisation doesn't guarantee profit. See why measuring recovery alongside team capacity shows where your agency's margin leaks, and how to fix it.
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Exit & M&A · Richard Gregory · 22 October 2026
What Is Your Marketing Agency Actually Worth? (And the 3 Levers That Change It)
We built a free valuation calculator for agency owners. Here’s the maths behind It.
Strategy · Richard Gregory · 21 October 2026
When Should a Marketing Agency Hire an Advisor? NEDs vs Consultants vs Coaches
A practical guide for agency founders: the signs you need outside help, how Non-Executive Directors, consultants and coaches differ, and how to choose the right advisor for your agency.
Strategy · Richard Gregory · 15 October 2026
Growth to Gold 2026: Four questions agency leaders should take back to the board
Board-level lessons from Growth to Gold 2026 in Leeds: exit readiness, margin leakage, bid/no-bid discipline, and turning agency growth into equity value.
8 October 2026
Client Concentration Risk: The Number on Your Revenue Report That Matters Most
If you want to know how safe your agency is, don't start with your pipeline or your margin. Start with one question: what percentage of your revenue comes from your largest client?
Finance & Commercial · 4 October 2026
What is a Healthy Gross Profit Margin for a UK Digital Agency?
A bigger agency is not automatically a better one. If your numbers don't hold up to scrutiny, growth just scales your problems.
Exit & M&A · 27 September 2026
Breaking Founder Dependency
The bottleneck is you You are three days into a holiday. Your phone buzzes. It is a client emergency that only you can solve, or a prospect who refuses to sign unless they speak to
Finance & Commercial · 17 September 2026
The Profit Trap
Moving the needle from vanity metrics (gross revenue) to sanity metrics (net profitability). Discussing the "growth at all costs" fallacy that kills agency valuations.
Strategy · Richard Gregory · 6 September 2026
We rebuilt AgencyNXD around one thing: getting agency founders the right advice, fast
The rebuilt AgencyNXD marketplace lets marketing agency founders book verified Non-Executive Directors by the hour. Advisors now set their own rate — no fixed £400 + VAT, and most charge less.
Strategy · Richard Gregory · 18 August 2025
How to Choose the Right Non-Exec for Your Agency’s Growth Goals
A strong non-executive director (non-exec) can significantly boost agency growth by offering strategic guidance, challenging assumptions, and opening new opportunities. They don't
Growth & New Business · Richard Gregory · 22 July 2025
How a Non-Executive Director Can Elevate Your Marketing Agency
Running a marketing agency with up to 50 employees often feels like balancing on a tightrope. You’re steering operations, securing clients, managing finances, and keeping team mora
Leadership & Culture · Nick Jaspan · 6 June 2025
Ask our non-execs: Stephen Kenwright
Ask our non-execs. Stephen Kenwright . Stephen has launched his own agency and grew it to over 100 staff before exiting and subsequently had board roles at two other agency groups.
Strategy · Nick Jaspan · 17 March 2025
Ask our non-execs: Nicky Unsworth
Nicky Unsworth Nicky Unsworth is the latest interviewee in our series of features where we ask our talented team of non-execs a few brief questions about how they got to where they
Leadership & Culture · Nick Jaspan · 20 February 2025
Ask our non-execs: Paddy Moogan
Paddy Moogan is the latest interviewee in our series of features where we ask our talented team of non-execs a few brief questions about how they got to where they are and what the
Growth & New Business · Richard Gregory · 11 October 2024
10 Award writing tips from a judge
Entering credible industry awards is a superb way of raising awareness of your agency, showcasing your amazing team, and celebrating with your clients. There are even a number of a
Leadership & Culture · Richard Gregory · 27 August 2024
Ask our non-execs: Sri Sharma
AgencyNXD has launched a feature where we ask our talented team of non-execs a few brief questions about how they got to where they are and what they believe they can offer our gro
Operations & Scaling · Richard Gregory · 12 August 2024
Managing your time when leading an agency
While the Agency Scorecard helps your business performance across a variety of commercial criteria, it’s also important to consider how your role as a leader might develop. Today,
Strategy · Richard Gregory · 8 August 2024
6 reasons to engage a Non Exec for your agency
AgencyNXD originally launched to help the leaders of agencies find support through a panel of experienced Non Execs who’ve already “been there and done it.” So what are the key rea
Exit & M&A · Richard Gregory · 22 July 2024
Spinning Out a Product from an Agency
Spinning out a product from an agency can be a thrilling yet complex journey so we decided to hold a webinar on the topic. In this post, we delve into the experiences of three indu
Leadership & Culture · Nick Jaspan · 29 April 2024
Ask our non-execs: Susan Hallam
Susan Hallam is the latest in our series of Ask our non-execs. She started digital marketing agency Hallam in 1999 How did you start your journey in the marcomms world, what did yo
Leadership & Culture · Nick Jaspan · 14 March 2024
Ask our non-execs: Trenton Moss
Trenton - how did you start your journey in the agency world? What were the factors that compelled you to want to have a go for yourself? I took a few years out after university, t
Leadership & Culture · Nick Jaspan · 7 March 2024
Ask our non-execs: Mark Kuhillow
AgencyNXD is launching a new series where we ask our talented team of non-execs a few brief questions about how they got to where they are and what they believe they can offer our
Growth & New Business · Richard Gregory · 29 January 2024
AgencyNXD to speak at Prolific North's Growth to Gold event
On the 29th of February we'll be part of Prolific North's agency growth event - "From Growth to Gold" - where our co-founder will be quizzing a variety of successful agency founder
Strategy · Anthony Diver · 29 January 2024
AgencyNXD adds 3 more experienced Non Execs
As AgencyNXD relaunches with a new and improved website, we've also added 3 more Non Executives Directors for agencies to work with. Mark is a three times founder and following his
Strategy · Anthony Diver · 18 October 2023
Roundtable: Agency leaders talk about working with Non Execs
"I've spent 15 years without a Non Exec, one year with [one] and the difference has been phenomenal" We asked some agency leaders and Non-Execs to join us for a virtual roundtable
